I see a lot of no junk mail sign on mail boxes these days and what you realize when delivering thousands of newspapers is that every little business, every contractor, every restaurant sees their flyers as much more than junk mail. In fact one might argue that local flyer delivery is the only way for individuals to promote their businesses.
I help people design a lot of flyers and this is why I started the Parliament Street News. The pricing of the ads are less than the cost of designing, printing and delivering of simple flyers. As for junk mail, a community newspaper does not fall into that category…but neither should the post card from the local contractor because they need your business, those flyers are important to them.